Beauty of Joseon

Rooted in the elegance of Korea’s Joseon Dynasty, Beauty of Joseon blends time-honored herbal remedies (hanbang) with modern skincare science. Inspired by noblewomen who prioritized skin health over cosmetics, the brand formulates gentle yet powerful products using traditional ingredients like ginseng, rice water, and green plum. Each formula is designed to brighten, soothe, and balance the skin—perfect for achieving a naturally radiant, glass-skin glow.

Beauty of Joseon